Explore business ownership without the pressure.
Buying a franchise or starting a business is a life-altering decision. I'm here to help you study the landscape, evaluate the costs, and see if it's actually for you.
Book a free 30-min Q&A
Expertise Check
"Started up 6 businesses, 2 franchises as a Multi-unit franchise operator with 7 locations. Sold 5 businesses. I've been in your seat."
The Three Big Questions
Most of my clients start in the exact same place: unsure. Let's find your answers together.
Is franchising right for me?
We'll talk honestly about your strengths, your lifestyle, and your risk tolerance — and whether a franchise model actually fits, or whether building from scratch (or neither) is the smarter move.
Which model fits my life?
There are thousands of brands. We filter by what you actually want your day to look like — owner-operator, semi-absentee, brick-and-mortar, or service-based — and what your capital realistically supports.
How much will this cost — and do I have enough?
We'll break down the real startup costs and you'll learn what funding options are possible — cash, 401K, SBA, unsecured — and the amount that's realistically available to you.
Ready for a clear perspective?
No lead capture forms. No drip emails. No high-pressure closing. Just 30 minutes with someone who has actually built what you're looking at.
Book your free Q&A sessionMaria Rogers
Founder, FranMent · 22 years in business ownership
I've spent 22 years actually running businesses — not theorizing about them. I've owned 10 businesses, started 6, and sold 5 of them. I've also owned 2 franchises as a multi-unit operator with 7 locations total. Since 2019, I've been helping clients navigate business ownership.
I know business ownership — and I know how to walk you through the discovery process: evaluating funding options (401K rollovers, SBA, unsecured), finding the right fit for your lifestyle and capital, the questions you should be asking franchisors and existing owners, and the details most people miss until it's too late.
I also own Stone Funding Solutions, a business funding company (401K rollovers, SBA, unsecured lines). If funding comes up in our conversation, I can point you to honest options — but that's not what this call is about.